The main purpose of the Paranorman movie trailer is to persuade an audience into seeing the movie. Like most movie trailers, this trailer highlights the main scenes of the movie to give its viewers a general idea of what the movie is suppose to be about. I believe one of Paranorman's main goals as a movie is to teach people lessons about bullying and mistreating others that are not like us because you never know when you may need them. This message is relayed through out the trailer with the tagline "You don't become a hero by being normal". The trailer also gives viewers a general idea of the movie's message by showing several scenes of Norman (the main character) being bullied by his sister and school kids but then showing a few scenes of how he will overcome the bullying and save the town from destructive zombies.
In addition, there is also background music in the trailer which does not seem to be catchy. However, the background music is there to create suspense and draw the attention of the viewer.
-FairyTaleMovieQueen
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